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About Us

Our Story

Szu LinJuicing. Baby. Laundry.

Our story unfolds in that order. After I left my corporate job, I started a fruit juice business in 2012. It was then that I witnessed first-hand that it takes only a few cups of juices to see amazing health improvements. Totally won over by the benefits of a juice diet, I went on to research more about healing through real, unprocessed food.

In 2014, I sold my business but my passion remains. During my research, I had an epiphany that for good health, what our bodies get in contact with is just as crucial as what we put into our body.

With the impending birth of my third child, I went on a mission to switch our household products to natural options. Although there are many baby and eco-friendly brands in the market that claim to be safe, they almost always contain some unpronounceable chemicals and ingredients that are harmful to health e.g. Sodium Lauryl Sulphate.




Frustrated that there was no brand I could trust, I formulated my own natural, eco-friendly and non-toxic laundry powder, prepared to compromise on its performance. However, the outcome was nothing like I imagined it to be… It worked like magic!! From then on, I have never looked back. This same product went on to replace our floor detergent, toilet cleaner, kitchen cleaner, degreaser, dishwashing liquid and more. You can imagine the amount of money, time and space we save.

I can cross my heart and say that Dinomagic is truly an eco-friendly and safe product. This is what I use for my family and I hope that more and more people can be blessed in the same way too.

Dinomagic represents our commitment to deliver products that protect the Earth, safe to use and most importantly, effective. It is also our mission to make them as affordable and accessible as possible, in a commercially sustainable way.

So, join us on our journey. For yourself and your loved ones, let the magic begin!